Consumer behaviour : a European perspective / Michael R. Solomon, Soren Askegaard, Margaret K. Hogg, Gary J. Bomossy.
By: Solomon, Michael R [author.]
Contributor(s): Askegaard, Søren [author.] | Hogg, Margaret K [author.]
Material type:
TextLanguage: English Publisher: New York : Pearson, [2019]Edition: Seventh EditionDescription: xxxiii, 612pContent type: text Media type: unmediated Carrier type: volumeISBN: 9781292245423 (print)Other title: Consumer behaviorSubject(s): Consumer behavior -- EuropeDDC classification: 658.3 LOC classification: HF5415.33.E85 | S65 2019| Item type | Current location | Call number | Status | Date due | Barcode |
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Reference
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Chaudhary Ranbir Singh University | 658.3 SOC (Browse shelf) | Not for loan | 17870 |
Revised edition of Consumer behaviour, [2016]
Includes bibliographical references and indexes.
Part A: consumers in the market-place -- Consumer behaviour and consumer society -- Shopping, buying and disposing -- Part B: how consumers see the world and themselves -- Perception and meaning -- The self -- Motivation, lifestyles and values -- Consumers as decision-makers -- Learning and memory -- Attitudes -- Decision-making -- European consumers and their social groups -- Groups and social media -- European families: types, structures, decision-making and age cohorts -- Income and social class -- Part E: culture and european consumers -- Culture and consumer behaviour -- Cultural change processes -- Glossary -- Indexes.
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