TY  - BOOK
AU  - Kumar S. Ramesh
AU  - Krishnamurthy Anup
TI  - Advertising, Brands and Consumer Behaviour: : The Indian Context
SN  - 978-93-5388-392-8
U1  - 659.10 
PY  - 2020///
CY  - New Delhi
PB  - Sage
KW  - COMMERCE
ER  -