Kumar S. Ramesh <br/><br/>
Advertising, Brands and Consumer Behaviour  : The Indian Context 
By S. Ramesh Kumar 
 - New Delhi  Sage  2020 
 - 266+I7p. 
<br/><br/><label>ISBN: </label>978-93-5388-392-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMERCE
<br/><br/><label>Dewey Class. No.: </label>659.10  / KUA