AAKER DAVID A, KUMAR V, LEONE ROBERT P AND DAY GEORGE <br/><br/>
MARKETING RESEARCH 

 - 11TH 
 - NEW DELHI  WILEY 
 - 647 
<br/><br/><label>ISBN: </label>978-81-265-6353-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMERCE
<br/><br/><label>Dewey Class. No.: </label>658.83  / AAM