Advertising and IMC (Record no. 43833)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00516nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220530b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789390394937 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | MOA |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moriarty Sandra |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and IMC |
| Remainder of title | : Principles and Practice |
| Statement of responsibility, etc. | By Sandra Moriarty |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | India |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 664p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mitchell Nancy |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wood Charles |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wells William |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Chaudhary Ranbir Singh University | Chaudhary Ranbir Singh University | 09.02.2022 | International Book Centre | 820.00 | 1 | 659.1 MOA | 24749 | 21.11.2024 | 21.10.2024 | 30.05.2022 | Books | ||||
| Dewey Decimal Classification | Chaudhary Ranbir Singh University | Chaudhary Ranbir Singh University | 09.02.2022 | International Book Centre | 820.00 | 1 | 659.1 MOA | 24750 | 03.01.2025 | 09.12.2024 | 30.05.2022 | Books | ||||
| Dewey Decimal Classification | Chaudhary Ranbir Singh University | Chaudhary Ranbir Singh University | 09.02.2022 | International Book Centre | 820.00 | 1 | 659.1 MOA | 24751 | 20.05.2024 | 09.02.2024 | 30.05.2022 | Books |
