Advertising, Brands and Consumer Behaviour (Record no. 42602)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00465nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220425b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-5388-392-8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.10 |
| Item number | KUA |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar S. Ramesh |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, Brands and Consumer Behaviour |
| Remainder of title | : The Indian Context |
| Statement of responsibility, etc. | By S. Ramesh Kumar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Sage |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 266+I7p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMMERCE |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Krishnamurthy Anup |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Chaudhary Ranbir Singh University | Chaudhary Ranbir Singh University | 12.02.2022 | Indu Book Services | 475.00 | 659.10 KUA | 22570 | 25.04.2022 | 25.04.2022 | Books | |||||
| Dewey Decimal Classification | Chaudhary Ranbir Singh University | Chaudhary Ranbir Singh University | 12.02.2022 | Indu Book Services | 475.00 | 659.10 KUA | 22571 | 25.04.2022 | 25.04.2022 | Books |
